New Superman movie being marketed as Christian film
Published: 2013 June 16 08:30:58 (6319 Views)
Filmmakers are hoping the Man of Steel movie lands not only in theaters, but also in pulpits.
Warner Bros. Studios is aggressively marketing "Man of Steel" to Christian pastors, inviting them to early screenings, creating Father's Day discussion guides and producing special film trailers that focus on the faith-friendly angles of the movie.
The movie studio even asked a theologian to provide sermon notes for pastors who want to preach about Superman on Sunday. Titled "Jesus: The Original Superhero," the notes run nine pages.
"How might the story of Superman awaken our passion for the greatest hero who ever lived and died and rose again?" the sermon notes ask.
Similar campaigns to corral the country's large number of Christians into the movie theater have been used for "Les Miserables," "Soul Surfer" and "The Blind Side," all of which had at least some faith angle.
Baltimore pastor Quentin Scott is among dozens of ministers who received an e-mail invitation from Grace Hill Media, a Hollywood-based Christian marketing firm, to an early screening of "Man of Steel."
"There was an actual push to say `We're putting out something that speaks to your group,' " said Scott, one of the pastors of Shiloh Christian Community Church in Baltimore.
At first, Scott said, he didn't buy the religious pitch. Then he decided to attend a free midweek screening in Baltimore.
"When I sat and listened to the movie I actually saw it was the story of Christ, and the love of God was weaved into the story," said the pastor.
"It was something I was very excited about that with the consultation of our senior pastor, we could use in our congregation."
Grace Hill's sermon notes are specially designed for churches like Shiloh that integrate multimedia into their services.
"Let's take a look at the trailer for `Man of Steel,'" the notes suggest after briefly introducing the movie's history and themes.
The man behind the notes, Pepperdine University professor Craig Detweiler, has prepared similar material for films like 2009's "The Blind Side" and "The Book of Eli" from 2010.
The spiritual themes in "Man of Steel" are abundant, Detweiler said, and his notes enable Christians to thoughtfully engage with pop culture instead of shunning it.
"All too often, religious communities have been defined by what they're against. With a movie like `Man of Steel,' this is a chance to celebrate a movie that affirms faith, sacrifice and service," Detweiler said.
It will be hard for even casual Christians to miss the messianic metaphors in "Man of Steel."
The movie focuses on the origins of Superman, who was sent from the planet Krypton as an infant to save his species.
He is raised by surrogate parents who help him grapple with his special powers, even though they don't fully understand the source of his extraordinary abilities.
When he turns 33, Superman must willingly sacrifice himself to save the human race.
Sound familiar?
If that's not enough, as a boy Clark Kent is shown wrestling with his superpowers, and asks his earthly dad, Jonathan Kent, "Did God do this to me?"
"Somewhere out there you have another father and he sent you here for a reason," says Jonathan Kent.
Even the visuals hammer home the messianic motifs.
During a fight with his archenemy, General Zod, Superman plunges down to Earth, his arms outstretched as if he were being crucified. Of course, he rises again.
Detweiler writes in the sermon notes, "What Jesus and Superman both give us, through their `hero' actions but also their `human' actions – is hope."
"I think it's a very good thing that Hollywood is paying attention to the Christian marketplace," said Ted Baehr, who runs Movieguide, a website that reviews family friendly films from a Christian perspective.
"Where it gets sticky is when they try to manipulate the market and when Christians try to manipulate Hollywood. But here I think we have the right balance."
But other Christians are heaving a supersized sigh at the movie marketing.
"Any pastor who thinks using `Man of Steel Ministry Resources' is a good Sunday morning strategy must have no concept of how high the stakes are, or very little confidence in the power of God's word and God's spirit," writes P.J. Wenzel, a deacon and Sunday School teacher at Dublin Baptist Church in Ohio.
"As they entertain their congregants with material pumped out from Hollywood's sewers, lives are kept in bondage, and people's souls are neglected," according to Wenzel, who said he was e-mailed information about the movie.
Scott, the Baltimore pastor, said he knows that Warner Bros. Studios has a financial incentive in pushing the film to pastors.
But he said that's fine with him. "They're using us but in fact we're using them," he said.
His church won't show clips from the movie this weekend because it had already planned out its service. But he plans to use them later, during meetings with the church's men's group.
"If you give me another opportunity to talk to someone about Jesus Christ, and I can do that because of your movie, that's a win for me, because it is about spreading the Gospel."
- CNN
Warner Bros. Studios is aggressively marketing "Man of Steel" to Christian pastors, inviting them to early screenings, creating Father's Day discussion guides and producing special film trailers that focus on the faith-friendly angles of the movie.
The movie studio even asked a theologian to provide sermon notes for pastors who want to preach about Superman on Sunday. Titled "Jesus: The Original Superhero," the notes run nine pages.
"How might the story of Superman awaken our passion for the greatest hero who ever lived and died and rose again?" the sermon notes ask.
Similar campaigns to corral the country's large number of Christians into the movie theater have been used for "Les Miserables," "Soul Surfer" and "The Blind Side," all of which had at least some faith angle.
Baltimore pastor Quentin Scott is among dozens of ministers who received an e-mail invitation from Grace Hill Media, a Hollywood-based Christian marketing firm, to an early screening of "Man of Steel."
"There was an actual push to say `We're putting out something that speaks to your group,' " said Scott, one of the pastors of Shiloh Christian Community Church in Baltimore.
At first, Scott said, he didn't buy the religious pitch. Then he decided to attend a free midweek screening in Baltimore.
"When I sat and listened to the movie I actually saw it was the story of Christ, and the love of God was weaved into the story," said the pastor.
"It was something I was very excited about that with the consultation of our senior pastor, we could use in our congregation."
Grace Hill's sermon notes are specially designed for churches like Shiloh that integrate multimedia into their services.
"Let's take a look at the trailer for `Man of Steel,'" the notes suggest after briefly introducing the movie's history and themes.
The man behind the notes, Pepperdine University professor Craig Detweiler, has prepared similar material for films like 2009's "The Blind Side" and "The Book of Eli" from 2010.
The spiritual themes in "Man of Steel" are abundant, Detweiler said, and his notes enable Christians to thoughtfully engage with pop culture instead of shunning it.
"All too often, religious communities have been defined by what they're against. With a movie like `Man of Steel,' this is a chance to celebrate a movie that affirms faith, sacrifice and service," Detweiler said.
It will be hard for even casual Christians to miss the messianic metaphors in "Man of Steel."
The movie focuses on the origins of Superman, who was sent from the planet Krypton as an infant to save his species.
He is raised by surrogate parents who help him grapple with his special powers, even though they don't fully understand the source of his extraordinary abilities.
When he turns 33, Superman must willingly sacrifice himself to save the human race.
Sound familiar?
If that's not enough, as a boy Clark Kent is shown wrestling with his superpowers, and asks his earthly dad, Jonathan Kent, "Did God do this to me?"
"Somewhere out there you have another father and he sent you here for a reason," says Jonathan Kent.
Even the visuals hammer home the messianic motifs.
During a fight with his archenemy, General Zod, Superman plunges down to Earth, his arms outstretched as if he were being crucified. Of course, he rises again.
Detweiler writes in the sermon notes, "What Jesus and Superman both give us, through their `hero' actions but also their `human' actions – is hope."
"I think it's a very good thing that Hollywood is paying attention to the Christian marketplace," said Ted Baehr, who runs Movieguide, a website that reviews family friendly films from a Christian perspective.
"Where it gets sticky is when they try to manipulate the market and when Christians try to manipulate Hollywood. But here I think we have the right balance."
But other Christians are heaving a supersized sigh at the movie marketing.
"Any pastor who thinks using `Man of Steel Ministry Resources' is a good Sunday morning strategy must have no concept of how high the stakes are, or very little confidence in the power of God's word and God's spirit," writes P.J. Wenzel, a deacon and Sunday School teacher at Dublin Baptist Church in Ohio.
"As they entertain their congregants with material pumped out from Hollywood's sewers, lives are kept in bondage, and people's souls are neglected," according to Wenzel, who said he was e-mailed information about the movie.
Scott, the Baltimore pastor, said he knows that Warner Bros. Studios has a financial incentive in pushing the film to pastors.
But he said that's fine with him. "They're using us but in fact we're using them," he said.
His church won't show clips from the movie this weekend because it had already planned out its service. But he plans to use them later, during meetings with the church's men's group.
"If you give me another opportunity to talk to someone about Jesus Christ, and I can do that because of your movie, that's a win for me, because it is about spreading the Gospel."
- CNN
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