Zim Metro

Capri to step up production

Capri, Innscor Africa appliance manufacturing division said on Friday it is targeting to increase exports of refrigerators to include all countries in the Southern African region.

Capri exports refrigerators to Zambia and Malawi.

Capri marketing manager Antonio Simoes said that though the company enjoyed servicing the local market, it was also eyeing expansion into the region.

"Given the current economic environment Zimbabwe is in, a lot of our focus is on increasing exports," he said.

"We will soon be in Mozambique. We also have deals to be finalised with Botswana," he said.

Capri commissioned a new plant last year that saw production capacity moving from 5 000 to 18 000 refrigerators per month.

The new fridge making technology also replaces the old outside the fridge condenser with one which uses a smaller compressor, thereby introducing direct cooling and lower energy consumption.

Simoes said the new refrigerators had become a hit with local retailers.

“The refrigerators have been on the market since the beginning of August last year.

“They are doing well, retailers are very impressed.

"The market has taken them on because of additional features they have like the internal parts and we have received so much positive feedback," he said.

The plans to increase Capris exports come amid the opening of a potential competitor, Samsung.

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